What type of artwork should be used in pharmaceutical labeling?

When it comes to designing pharmaceutical labeling, there are various aspects to consider which vary from industry regulations to aesthetic designs. As well as the boxes and packaging inserts, the label itself can be a tricky factor as it is designed to last the lifespan of a product yet doesn’t leave much space to work with. As a general guide, here are some of the key pointers which can help a medical provider when designing artwork for pharmaceutical labels:

  • The font size should go no smaller than 8, with the main information being at least a size 10.
  • Logos and diagrams may be used as long as they do not interfere with the legibility of the legally required text.
  • The contrast between the text color and background color should be strong enough to be easily readable.
  • White space should be used to enhance readability, with consideration being given to the line spacing.
  • The forefront of the design should make it immediately obvious what the nature of the medicine is, being identifiable from the shelf.
  • If multilingual packaging is used, there should be a clear split between each of the languages for ease of use. 

As well as considering the aesthetics of a design and making sure it is easy to understand for a range of patients, the contents can play a big part in how a pharmaceutical label looks. With a lot of critical pieces of information being necessary to be included in the label, the space must be utilized in a way that becomes informative yet readable. By segmenting the design into various sections which have a natural flow, users can find the information they need without having to search. A typical layout will include the name of the medicine, the strength and contents of the pack, the directions for use, warnings of side effects, and any extras such as storage information and manufacturer details.


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